Sunrise Sports & Entertainment announced today that Defenders of Wildlife and the Florida Panthers are teaming up in the fight to save Florida’s wild panthers.


Last year, 19 panthers were killed in vehicle collisions, the largest number killed by vehicles in a single year and a dangerously high death toll for a population of less than 160 individuals. Defenders of Wildlife is taking action with the “Give Panthers a Brake!” advertising campaign at the BB&T Center in Sunrise. The campaign kicked-off on March 3 and continues during all Panthers home games in March.


Defenders of Wildlife is running a high-profile advertising blitz at all eight March home games through th centerhung scoreboard, LED rings and lobby vision screens and through the team radio broadcast on Sports Radio 560 WQAM.


“This is a great opportunity to get the message out to Panthers fans and all Floridians that wild Florida panthers need their help,” said Defenders of Wildlife Florida program director Laurie Macdonald. “We hope this campaign will inspire Floridians to protect and preserve panther habitat, make roads safer for wildlife and help both landowners and panthers coexist. We’re excited that one of the NHL’s great franchises, the Florida Panthers, is working with us in this important conservation effort.”


“The Panthers organization is honored to team with Defenders of Wildlife to help save our franchise namesake – Florida’s wild panthers,” said SSE President Michael R. Yormark.


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